174. NATPARK CREATIVE
EPISODE 174: NATPARK CREATIVE - Redefining Branding & Creativity
Join Tegan Moss and Gillian Harvey, founders of NatPark Creative, as they share insights from their experiences working on boutique and large-scale real estate projects throughout the Lower Mainland. As founders of a branding and marketing agency, they dive into their unique approach of blending strategy and creativity to deeply understand clients' needs and turn their visions into reality. Toni and Jenny join in on the conversation to dive deep into the psychology of branding, leveraging technology for marketing, and creating cohesive experiences for buyers. Learn how circular shapes and warm colors can tap into emotions, and explore the importance of consistency across various marketing channels. From costly signaling and input bias to immersive experiences, explore innovative branding strategies and on how they introduced truly net-zero living experiences and off-the-grid developments to the market.
Tegan and Gillian run a lean and cohesive team, despite members being dispersed across different cities. This episode offers invaluable wisdom and inspiration from two trailblazing leaders who are not only redefining the landscape of modern business but are also reshaping the very essence of branding and creativity in the industry. Tegan and Gillian's innovative approach to branding and marketing goes beyond conventional practices, pushing the boundaries of creativity and strategic thinking to new heights.
