103. DAVID ALLISON
Episode 103: DAVID ALLISON - The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
Imagine convincing people to do something that is in their best interest. We dive into behavioural science with David Allison as he helps us understand how we can use psychology, sociology, and neuroscience to better our business. The Valuegraphics Database, and the strategy that led to the careful and scientific protocol, provides a competitive edge for companies to improve their customer relationships while increasing the financial value for the customer. Relationships with customers become deeper and richer all while becoming less transactional. With this trust, a business can work more effectively to speak to the deepest foundation of a customer's beliefs and tenets.
Revealed by a global database from all regions, "there are only 56 things that are important enough to enough people in the world to be considered core human values. The big message to take away is that we are all human. All our decisions, all the behaviours, all the emotions, everything about us, who we are, who we are to become, starts with our Values," says Allison.
Coming this Fall, David Allison releases his latest book, The Death of Demographics. All of the six sections including the case studies teaches people to harness the power of shared values. Register at valuegraphic.ca-page.com to enjoy an exerpt and be the first to know when David's book is available.
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