111. AMANDA WOOD COOK
Episode 111: AMANDA WOOD COOK - The Power Of Storytelling in Real Estate Marketing
Amanda Wood shares her three great passions with us: music, family, and creative marketing. As a singer, songwriter, actor, and with seven hit albums, she is known on stage for her sultry and unique voice. On the North Shore, she is Amanda Wood Cook, the Marketing Director for Next Door Real Estate Group which translates to 'Here to Facilitate the Next Steps in Your Life'. One of the perks of this new role is working alongside her husband, Jesse Dean Cook. "I'm out there farming. And he's out there harvesting," says Amanda.
As @northshorenextdoorgroup continues to cast a wider net of international coverage, she recognizes how important the local market is too. Reaching out to the agents and personally inviting them to agent open houses creates the buzz and energy on a new property listing. She adds that by generously re-sharing stories on social media, it holds a clout and currency as agents want to be seen and they want to to be recognized for actively searching for properties for their clients.
After investing $75,000 on rebranding the company, Amanda recommends asking these three questions before spending money on marketing: 1) Is this getting me a direct return on investment, 2) Does this give me an extra level of credibility? Visibility equals credibility. They can't place you where they know you from, but they recognize your name, and 3) When do you address, 'is this my ego'? Is my ego in charge of my decision?’
Follow @amandawoodmusic to have her perform at your next event. Visit Next Door Real Estate Group: https://thenextdoor.ca
