EPISODES
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In The House podcast was created to help leverage your time, dominate your real estate market, and create unlimited growth in your profession and personal life. Get access to top business leaders, all eager to share their knowledge to help you achieve success at your highest level. Your hosts, Toni and Jenny share secrets to building and scaling their businesses and asks questions that matter - no filters, no fillers, and no clichés with an astonishing amount of vulnerability and challenges they face in the business.
In The House podcast is edited and produced by Podfather Creative.
Personal Development
Create systemic breakthroughs and an abundance of business and life successes by embodying a growth mindset.
Guests
Catch all of our episodes with some of the real estate industries top thought leaders, entrepreneurs and educators.
Business Strategies
Learn valuable business tools, manage your long term goals and start building your dream team by hitting play now.
All Episodes
138. TOP 3 TEAM MODELS
Discover the top three real estate team models and learn how to make an informed decision to build your own multimillion-dollar team. In this episode, we dive into the mentor-mentee model, the team leader model, and the lead team model, providing a detailed comparison of each structure.
We start with the mentor-mentee model, where experienced agents teach new agents the ropes, focusing on outbound prospecting, strategic planning, and effective open house hosting. We explore the services, expectations, splits, and costs associated with this model, highlighting the importance of commission structures and the potential long-term income. However, we also discuss the challenges of high turnover and limited compensation for training new agents.
137. TOP 5 MOST UNDERRATED
Join Toni and Jenny on the latest episode of their podcast as they uncover the Top 5 Most Underrated Marketing Tactics that can transform your business. In this episode, Jenny takes a deep dive into the power of LinkedIn, dispelling the misconception that it's solely a platform for job seekers. Discover how leveraging LinkedIn can help you expand your network, build your brand, and generate valuable leads. Learn the secrets to effectively target your audience through sponsored content, display ads, and precise company or job title targeting, bringing you closer to understanding your audience's net worth. Plus, Jenny shares valuable insights on reputation management, showcasing your experience and expertise on a platform that amplifies your credibility.
136. LETTING GO OF THE OUTCOME
Discover the path to true success by letting go of the outcome and embracing the journey. Join us as we explore the concept of non-attachment and its profound impact on personal and professional growth. Learn valuable strategies, from practicing mindfulness to embracing failure, that will help you cultivate a mindset of non-attachment.
135. REAL ESTATE NEGOTIATIONS
Discover the keys to maintaining a healthy ego and achieving success in the real estate industry with Jenny and Toni. In this episode, we explore the fine line between healthy self-esteem and destructive ego and how it affects your professional growth. We dive into practical strategies to keep your ego in check and leverage it for success.
127. SMART WAYS TO USE ChatGPT
Jenny and Toni outline the top 6 important prompts you must include to craft a response from ChatGPT. Never write another listing description, video script, social media caption, advertising tagline, blog post, or email response - ever again!
125. 3 THINGS WE WISH WE KNEW
If you're a real estate professional looking to build a sustainable and profitable business, there are three key ingredients you must learn to implement. In this episode, Jenny & Toni discuss how the Profit First system helps entrepreneurs manage growth and pay themselves while maintaining profitability.
124. ROADMAP TO SUCCESS
Learn how to create a success roadmap to increase your income in real estate and boost your team's productivity, whether you're a new licensee, a seasoned real estate veteran or a team lead.
123. EXPIRED LISTINGS
In this episode, Toni and Jenny dive into the world of effective targeting and converting expired listings into successful sales. You will learn the tricks and strategies on how to approach, market, and close deals with this often untapped market.
122. SOCIALLY ACCEPTABLE MEDIA
Are you a real estate agent who has limited time to post and manage an active social media presence? Jaime Bergman and Dana Muskett are the founders of Socially Acceptable Media and their mission is to help brands and businesses stand out from competition in a Socially Acceptable way.
120. MICHELLE RISI
Michelle Risi is no stranger to the real estate business. Working with her mom in her early teens, Michelle spent the last 20+ years not only helping to grow Royal Lepage Connect Brokerages throughout Toronto, she now coaches leaders to financial success and freedom.
119. NETWORKING TIPS
Meeting the right people at the right time is the key to taking your career to the next level. Networking involves building connections and they can be with people who share the same profession, similar industry, or interests.
109. BUILDING CREDIBILITY
You are one in a sea of thousands so how do you establish a strong position as a real estate agent in your market? Connecting with your target audience at a more meaningful level while building credibility will set you apart from your competition.
106. 60 DAY CHALLENGE
It's more important than ever right now to focus on your priorities, making good habits, and putting energy into the right areas of your business. And as you enter into the new year, imagine your pipeline stuffed with great opportunities.
100. CELEBRATING OUR 100TH EPISODE!
After recording 100 episodes on this podcast, Jenny and Toni discover 3 success traits they both have in common. They believe these traits have led them to becoming a consistent 7-figure agent in this business.
98. T0P 4 WAYS TO CREATE URGENCY
Let's start with the fundamentals of urgency. Take a buyer's current dissatisfaction, then add a future promise; when this exceeds the total cost of staying in that dissatisfaction plus the fears that come along with it, then you know your mission is to improve your client's life.
95. DOOR KNOCKING
Here’s the moment of truth. Door knocking works. It’s a tough task and it requires persistence and the right strategy. If it were easy, everyone would do it. Toni Sing walks us through from planning and timing to preparing marketing pieces and dress code before hitting the streets.
94. WE’RE HIRING
Founded on customer experience and fostering a supportive and collaborative environment, Jenny's West One Real Estate Team at Oakwyn Realty Northwest and Toni's Real Estate Team at Bel-Air Realty are looking for motivated professionals that have strong marketing and sales initiatives to support a high energy environment.
91. SHIFTING MARKETS
Are you a new agent? How does one stay profitable and productive in a shifting market? We are located in Vancouver, Canada - with global macro economic changes, rising costs of living, inflation, and multiple interest rate hikes our market has changed from a sellers market to a more balanced one.
72. HOW TO PLAN, START & GROW A REAL ESTATE BROKERAGE
Are you ready to officially start your own real estate brokerage? If you are a self-starter with a strong work ethic and you know how to bring out the best in others, you may just be ready to start your own real estate brokerage.
64. DESIGNING SALES COMMISSION PACKAGES
Jenny and Toni take every step into consideration with specific components in mind from being transparent to getting creative with perk packages. Clearly outlining compensation packages for sales associates to understand expectations and earn their commission will move your sales team’s towards the goals and targets.